DATE: Thursday 3 December 2009 Sydney

This workshop will also be held in Brisbane (29 October 2009), Melbourne (16 November 2009) and Canberra (25 November 2009).

COST: Members $495 per person; Non Members $715 per person.
EARLY BIRD OFFER **Receive a 10% Early Bird Discount if you register before Friday 9 October 2009**

Receive a further 10% discount if you register for both this workshop and the Membership Growth & Development Seminar, 17 November 2009, Melbourne

Membership based not-for-profit organisations need to address marketing and sales issues as much as any commercial organisation. Even though the product or service is distinct, associations, societies, institutes, clubs and charities need to focus on membership recruitment and retention to ensure their organisation has a future. Associations Forum’s workshop will demonstrate practical ways that not-for-profit organisations can maximise their membership potential. This is the workshop where your NFP will learn how to analyse your marketing and sales efforts - and the outcome will be greater confidence in your methods and better membership results.

Topics to be covered include:

    * Mission, Positioning and Benefits
    * Retention of Current Members
    * Recruitment of New Members
    * Supporting Recruitment and Retention Processes

Your Expert Presenter: Martin Long, Consultant, NFP Analysts Pty Ltd

Martin Long, FAMI, CPM has many years experience in developing techniques and programs for membership retention and recruitment. He is a respected lecturer and workshop presenter.

He has combined successful campaigns in management roles for Scouts Australia, the NSW Farmers Association and ASFA, the Voice of Super with consultancy work. Both the AMI and the PRIA have recognised his work with awards.

Martin was previously the Region Head for a communications consultancy, AHC Pacific, where he was responsible for communications for clients in the superannuation industry, particularly those geared towards member engagement and retention.

Currently a Consultant for NFP Analysts Pty Ltd, Martin specialises in communications and marketing of NFPs, specifically membership issues including recruitment and retention.


Workshop Agenda

8.30am Registration Commences

9.00am Mission, Positioning and Benefits

•   Introductions
•   Clarity in organisation’s mission and objectives
•   Knowing and believing in the benefits of membership
•   Numbers and targets - How many members should you have?

10.30am Morning Tea

11.00am Retention of Current Members

•   Why keeping existing members is paramount
•   The key tool: your organisation’s database
•   Developing retention plans
•   Leveraging your member service centre
•   Using exclusive member services and partnerships as retention tools

12.30pm Lunch

1.30pm Recruitment of New Members

•   Acquiring leads and nurturing leads over time
•  The transition of leads to prospects to members
•  Why NFPs must have a sales function
•  Segmenting your potential membership base
• Understanding how to communicate with Gen Y, Gen X and Baby Boomers

3.00pm Afternoon Tea  

3.30pm Supporting Recruitment and Retention Processes  

•   Importance of the process, systems and the team
•   Evaluating results and incorporating what you have learned into plans
•   Maintaining high standards in service and design
•   Marketing and sales methodology and tools

5.00pm Workshop Concludes

This workshop is sponsored by:

Download workshop brochure and registration form

REFUNDS & CANCELLATIONS:
A full refund will be provided for all cancellations received in writing two weeks prior to the event. A 50% refund will be provided for all cancellations received in writing one week prior to the event. No refunds will be made within one week of the event. Substitutions within organisations can be made up to two days prior to the event.

PROGRAM AMENDMENTS:
Although every effort will be made to keep presentations as represented, Associations Forum Pty Ltd reserves the right to make any necessary changes to the program.

ENQUIRIES:
Phone Associations Forum Pty Ltd for more information on (02) 9904 8200 or email support@associations.net.au

GUARANTEE:
If you are not satisfied that this event has been a good investment, tell us in writing within one week after the event and we will refund your registration fee.

All prices indicated include GST. Tax invoice will be supplied. Associations Forum Pty Ltd ABN 53 105 365 160.