To register for this meeting, please call Alex on (02) 9904 8200 or email info@associations.net.au

THE IMPORTANCE OF A MARKETING STRATEGY
A considered and planned marketing strategy can unlock the potential in your organisation to allow you to build a consistent and disciplined brand and execute effective and cost efficient marketing. This interactive workshop process comprises association case studies and working examples specifically designed for your unique marketing requirements including:
* The importance of a Marketing Strategy
* The six fundamental questions you must answer to build a marketing strategy
* How to create a robust marketing strategy with an association case study

About the presenters:
Graeme Gladman
Graeme has over 25 years experience as a Director, Managing Director and Creative Director in multinational advertising agencies such as Young & Rubicam Mattingly, George Patterson Bates, Luscombe & Partners - and as a partner and Managing Director of his own internationally-owned advertising agency, Batey Gladman. He has launched, extended and created multi-channel brands across a diverse range of categories - from retail to business-to-business across the spectrum of media and non-media communication channels.

Jason Eisner
Jason has over 15 years of strategic marketing and operations experience in both a senior management and consulting and advisory capacity. He has a strong mix of both online and offline business experience having worked extensively in Australia and the US. Over this time he has worked for large corporates as well as numerous SMEs providing him with a unique business perspective.